Social Media Advertising

Social media is renowned for being the most effective and efficient marketing tool to ever hit the Internet. When it comes to processes such as integrating customers to a brand or business, social media does it best. This is why so many companies and business, especially market-leaders, place so much focus and investment in getting these strategies right thefirst time.


How Important is Social Media Marketing?

There are over 2 billion active social media accounts across the world. From Facebook and Twitter to Instagram and Pinterest, there’s a platform for everyone and a niche that everybody can be a part of. It’s a fact that all social media websites have more brand and business activity now than ever before and that figure is only increasing. With so many active profiles, this is effectively your limit to how people your business can engage.


What Makes Social Media Advertisements Different?

When using search engine advertisements, you can get yourself to the top of the search engine page so people see you first. This is providing that people are searching for your industry in the first place. However, with social media advertising, you can actively target your audience and potential leads. This means you can choose from the demographics including age, gender, job, location, hobbies, past times and interests, making your advertising strategy extremely direct and precise.


Turn Your Social Media Strategy Into A Success Story

Before moving forward and investing in social media advertisements, our team of experts can conduct a substantial amount of research to discover what the best approach is for your business. Our teams use the following methods:


  • Interest Targeting It’s a fact that social media networks hold and store large amounts of personal data on their users. From their interests to the kinds of services and products they use, the networks have it all. With this information, we can help you to discover what users would be perfect for your businesses product or service, allowing us to effectively target these people to increase your sales and web traffic.
  • Behavioural Targeting Alongside the interests of their users, social media networks have recorded patterns of their user’s activity. This includes likes, shares and comments which build up an image of that user. Using this information, we can streamline our marketing to the users that best suit your business.
  • Custom Targeting If you already know what kind of people you wish to attract to your business, we can use this information to precisely target these audiences and similar ones to increase the traffic to your site and increase the number of potential leads.
  • Lookalike Targeting Some social networks, such as Facebook and LinkedIn, allow you to locate new individuals who have similar online behaviours and interests as your initial custom targets. This allows us to spread your businesses reach even further, once again increasing your leads and potential customer base. 

    Our social media advertising services can revolutionise your businesses online presence. Contact us today for your free customised marketing strategy or for more information on how our services can be catered for your individual requirements.