Display advertising is a form of ad that companies pay to other websites where these ads are displayed to customers. Digital space can be brought on websites and social media platforms to improve the success rate of your campaigns. When visitors travel those websites, they will see your ad and if it is interesting, your ad gets clicked and you will get traffic for your websites. Digital marketers called it a banner advertisement. They can be of different sizes and can appear on different areas of a website. If you are planning to design a digital display advertisement, you must know the basics of this. There are also professional services that help you plan the right thing for your business. Here, we come up with a few details which are necessary for your business.

The standard size for your ad:

If you are searching for proper size for your display advertisements, here we come up with the most preferred options for you. Your ad can be of different sizes such as medium, large, rectangular, leaderboard, half page, and large mobile banner. Here are some sizes that you can choose.

•    300 x 250 – Medium Rectangle

•    336 x 280 – Large Rectangle

•    728 x 90 – Leaderboard

•    300 x 600 – Half Page

•    320 x 100 – Large Mobile Banner

It is not that you have to create an ad for every size. Think about your requirement and make a plan accordingly. You can also invest in skyscraper, vertical banner ad, portrait, square ads, and more.

How to get the success with display ads:

Getting success with your display advertisement is really hard. You need to think creatively for your business. Don’t follow others and find different things inside of your company. Since everything will appear on the screen, you must understand the value of colors and texts. Combine them both for creating a unique ad campaign for your buyers. The most important things for creating a successful digital display advertisement are headlines, CTA, colors, copy, and banner size.

The landing page design:

Your digital display advertisements are responsible for bringing traffic to your websites. It earns the initial attention of customers and leads them to your site. Now, the conversion rate depends on the design of your landing page. Make sure that your landing page serves the real purpose and your visitors will not get disappointed. When you target a success, the design of the landing page is important for your campaign.

Digital display advertisements have gone through so many changes and improvements. You can get so many options like targeting and retargeting your ad campaign that enhances the chances of getting good traffic. If you are confused between your thoughts, let us help you. Leadsopilis is a company trusted by our happy clients and we are offering services to companies of different needs. We have experiences in serving different business niches. 

Digital display advertising offers many ways for marketers to make online advertising campaigns for your audience. If you are not gaining the exact results you have expected to get, here are some options that you can definitely try. Retargeting is such an option that allows you to retarget your audience. The aim of this advertising campaign is re-engaging your customers with the products. So, the benefits of this advertisement campaign are really huge. You need an experienced digital marketing company who will take the responsibility of managing such complex retargeting advertisements.

Retargeting is based on behavioral marketing and the custom segmentation that offers a highly clickable result for your product promotion. The retargeting campaign is designed as per the interest of your website users. Marketers are targeting those audiences that reach your checkout page but leave without completing the purchase. Here are some tips that you must consider for remarketing your products.

Build A Remarketing List:

You need to make a remarketing list for your products. The making of a list does not require any tough process and you will include audience list as per your choice and knowledge. Go to the Audience manage menu of your Google Ads and then select users as per your choice. You have options like:

•    Website Visitors

•    App Users

•    YouTube Users

•    Customer List

•    Custom Combinations

Use Google Analytics:

Google Analytics offers you more options to creatively serve your audience. It is also the preferred options for those who genuinely want to make differences in their approaches. You can build your options with your customer segment.

The types of digital display advertisements:

There are many options available for your digital display advertisements. Pick whatever you want and get success in the advertisement campaigns.

Static Image Banner Ads:

As the name says, static image banner ads use still advertisements that contain texts or images or both. These ads have no animation or movement. It attractively showcases your company’s message.

GIF Ads:

Gif Banner ads have animated or static images and have .gif extension. These ads comprise of a number of images that will appear one after another.

Animated HTML 5 Ads:

 These ads are very attractive and unique. They are specifically designed to grab the interest of your audience. It contains text and images in the animated format.

Digital display advertising offers you unique strategies to present your products to your audience. You must hire the best digital marketing team for your company. Leadsopolis has an excellent team of digital marketers that take care of your business the way you want. To get a free consultation with them, contact Leadsopolis.