We all know that content is the king for the search engine optimization. Quality content really does a miracle to improve your optimization strategy. But, some bad habits can spoil your brand image and lower your rank. Though the best search engine optimization company has already built up a beneficial service to avoid this, most of the companies forget to include them in their rule book. Internet browsing is not what it was a few years back. New developments flourish the industry and allow companies to express themselves better to the audience.

Here, we talk about 5 bad habits of SEO content that you must avoid.

Mistake 1:

1 keyword per page with no variation:

You have to use your targeted keyword in your content, but using no variation of it will not be beneficial for you. For example, if your targeted keyword is ‘the best search engine optimization company’, then the variation must be the ‘the best SEO company in India’, ‘Search engine optimization provider’, and more.

If you don’t know how to do it, type the keyword in the search box and scroll the result page to the down. You will find the LSI keyword suggested by search engines. It is the easiest way to add a variation of your keyword.

Mistake 2:

Posting short blogs:

Short blogs are no longer helpful for your business. The research has revealed that the blog having around 3000 words gets more views and share. Though some exceptional cases are there, they are truly rare. So, a well-researched content always performs better if you are doing search engine option.

Mistake 3:

Posting Content in an unorganized way:

Don’t post one blog in different places. This will create a big mess. Search engines always love fresh content and it always impacts on your ranks. Remember that you must post consistently to improve your rank. The best search engine optimization strategy always follows the rule.

Mistake 4:

Choosing quantity over quality:

It is a big mistake that companies do. Quality never beat quantity, but both play a very important role in your ranking campaign. You have to ensure that your quality and quantity balance well and this is only when you will get the best result.

Mistake 5:

Forgetting SEO issues or duplicate content:

A leading search engine company conducted a research on the duplicate content and the outcome is really horrific. Nearly 66% of websites have SEO issues, including the duplicate content problem. So, always prefer to a fresh content that can build your authority and expertise.

Search engine optimization is not a complicated thing for those who understand its basics and work on to improve their knowledge. Leadsopolis is one of the best search engine optimization companies that follow the rules very well. The talented team of optimizers always performs their best in order to give you the desired rank.

 

Content marketing holds a major significance in the SEO strategies. It is not all about publishing but also about what you publish. While quantity does have positive results for the optimization, quality outshines everything. A well-written content is not enough, though. It must have the purpose for which a reader visits your site. Companies offering Top Rated SEO Services carefully implement the content marketing strategy to improve your ranks. Quality Vs quantity is not a new debate. There are agreements and disagreements. Let’s find out the reason why you need quality along with quantity.


Why is quantity important?
A search engine needs updates. The more frequently you post, the higher visitors you get. Updating your site with quality content keeps your readers engaged with the information you are giving. It has proven that posting a new blog daily gives you five times more visitors than those who do once in a week. There must be something new on your site so that visitors love to visit your pages regularly.


Why do you need quality content?
High-quality content is what your website needs to improve the traffic. It appeals to visitors to stop at your pages and learn things that they haven’t before. Remember that search engines always give priority to the users. If they are satisfied with the information, you will get visitors organically. The bounce rate gets decreased and it contributes to the rank also.


Think on the respect of the dominant perspective:
The argument gets quite clear that you need quality content if you want to improve your ranks. Best digital marketing SEO always thinks in reference to your position and ranking. Below are a few perspectives.


SEO:
SEO experts ensure that how your consumers find you easily online. Content marketing is undoubtedly one of the most important factors. If people do not find anything valuable on your page, they will not visit your site again.


Social Media:
Social media offer you the platforms where your content can be shared and liked. Low-quality content does not grab the attention of the readers. Write blogs or articles to help users and that will make your page popular. Top Rated SEO Services include the content marketing strategy in the best way and help clients get their best place.


Conversion:
The reach and conversion are the two things Best Digital Marketing Agency always gives importance to. High-quality content will definitely have a higher conversion level. Reach can be achieved by poorly written works, but the conversion has a direct connection with quality.


Leadsopolis knows what will be the best for you. We have a team of expert writers who design content for your readers. Quality content always keeps you high and leads you to your goal.

The trend of SEO keeps changing to make ways for new things. The year 2018 is going to see new rules and strategies. But, the most important thing that is trending is Google’s mobile-first indexing. This means that the mobile-friendly sites get priority in the search engine result page. The previous year has already introduced the trend to the companies. Since the mobile search rate is higher than the desktop browsing, Google introduces this strategy to help users get the best information according to their want. Top Rated SEO Services include the responsive website designs to help companies be in the competition always. A responsive website is nothing but a design that adapts any screen size, be it a smartphone or a desktop search.

Best Digital Marketing Agency checks whether the client’s website is responsive or not. Then, it proceeds to the next steps and verifies other basics of SEO. There are many factors that have a direct and indirect contribution to the rank. Some are mentioned below.

Metadata:
Metadata has been there in SEO as long as the ranking is concerned. The descriptions and keyword presented in the Metadata make your website different from others and inform the web what your site is about. Contact the Best Digital Marketing Agency such as Leadsopolis that make this job done for you.

Image ALT tags:
Giving a text to the images of your site helps you immensely to get a good rank. Generally, search engines cannot read the image, but a text can help them to know about the image. Image ALT tags are what tell the web what is the need for an image. It comes in on-page SEO, and any company must include it in their SEO strategy.

Sitemaps:
Sitemaps are designed for the search engines’ crawler so that they can visit and index the freshly updated pages. It helps search engine know about your website and index it when a relevant search is there. XML sitemaps make your pages crawlable. But, if you submit HTML sitemap instead of XML one, Google webmaster shows the 404 error.

Best Digital Marketing Agency uses above-mentioned strategies to correct the basics of the SEO. Leadsopolis introduces approaches that are different from the others. We start from the core and correct everything that plays an important role in your rank. Apart from this, we also add advanced SEO techniques that bring in the maximum benefits.