Display advertising is a form of ad that companies pay to other websites where these ads are displayed to customers. Digital space can be brought on websites and social media platforms to improve the success rate of your campaigns. When visitors travel those websites, they will see your ad and if it is interesting, your ad gets clicked and you will get traffic for your websites. Digital marketers called it a banner advertisement. They can be of different sizes and can appear on different areas of a website. If you are planning to design a digital display advertisement, you must know the basics of this. There are also professional services that help you plan the right thing for your business. Here, we come up with a few details which are necessary for your business.

The standard size for your ad:

If you are searching for proper size for your display advertisements, here we come up with the most preferred options for you. Your ad can be of different sizes such as medium, large, rectangular, leaderboard, half page, and large mobile banner. Here are some sizes that you can choose.

•    300 x 250 – Medium Rectangle

•    336 x 280 – Large Rectangle

•    728 x 90 – Leaderboard

•    300 x 600 – Half Page

•    320 x 100 – Large Mobile Banner

It is not that you have to create an ad for every size. Think about your requirement and make a plan accordingly. You can also invest in skyscraper, vertical banner ad, portrait, square ads, and more.

How to get the success with display ads:

Getting success with your display advertisement is really hard. You need to think creatively for your business. Don’t follow others and find different things inside of your company. Since everything will appear on the screen, you must understand the value of colors and texts. Combine them both for creating a unique ad campaign for your buyers. The most important things for creating a successful digital display advertisement are headlines, CTA, colors, copy, and banner size.

The landing page design:

Your digital display advertisements are responsible for bringing traffic to your websites. It earns the initial attention of customers and leads them to your site. Now, the conversion rate depends on the design of your landing page. Make sure that your landing page serves the real purpose and your visitors will not get disappointed. When you target a success, the design of the landing page is important for your campaign.

Digital display advertisements have gone through so many changes and improvements. You can get so many options like targeting and retargeting your ad campaign that enhances the chances of getting good traffic. If you are confused between your thoughts, let us help you. Leadsopilis is a company trusted by our happy clients and we are offering services to companies of different needs. We have experiences in serving different business niches.