We are living in a fast moving mobile era, where a large portion of world population is addicted to Smartphones and tablets. In such situation, if a business (regardless of industry) is not designing its website that fits these gadgets, the business is actually lagging behind. It is also true that in the fast pace market, designing website matching each device is tough, time consuming and expensive. Thanks to Responsive Website Design that adapts to the screen size and resolution of the device used to display a site. Now, one website is just more than enough for all the devices. Even for the SEO strategy, such a kind website is a standard component. A search engine, especially Google is universal and is built for the users who searches web. Today when everyone is searching web via mobile, a site that meets all the needs of users is preferred by Google and thus it automatically ranks higher than the sites without responsive designs.

  • Improved Usability: The Responsive Website Design makes the site much easier for visitors to read and navigate. A user-friendly website enjoys greater user involvement. A positive experience results to repeated visits and increased conversions. Thus the business must be vigilant enough while designing the page to enhance conversions and customer experience. Thus, automatically the page pulls larger traffic, that too organically.
  • Faster Page Speed: Page speed is one of the most important ranking factors. A responsive design optimizes the webpage and thus the loading process too becomes faster than before. Remember, the fast loading sites are always favored by the search engines, resulting in a more positive user experience as well as a likely boost in ranking.
  • Decreases the Bounce Rate: The more a visitor spends time on a website, the chances for conversions too rises. Bounce rate is related to time on site. According to the Search Engine Optimization Company the user’s behavior plays an important role in determining the website’s ranks and also conversion. It is of no doubt that content is king, but we also cannot ignore the importance of the page’s functionalities in pulling the crowd. Google analyzes each of the visitor’s activity to rank the page higher.
  • Increases Social Sharing: The content must go viral on social media for higher SEO ranking. When the contents are readable on the mobiles and tablets, people do read them and if found relevant, share them without any hesitation.

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For most of the digital marketing agencies SEO and PPC are completely two different strategies of business. But in reality, they are the two sides of the same coin i.e. the search engine results. We can’t deny the effort of both the team. But when they work together, the effort can lead to a more successful search strategy.  The Search Engine Optimization Company like Leadsopolis.com coordinates SEO and PPC to create a synergistic and harmonious relationship, bolstering results for the businesses. Their combined efforts can improvise the whole digital marketing strategy to pull more traffic and drive conversions. So, let’s check how they can complement each other and provide better result:

  • Visibility: Every business competes for better traffic and conversions. To achieve the same, the brand should be visible to its audience. The Search Engine Optimization Company combines SEO and PPC together to enhance the visibility of your website on the search engine results pages.  Once the business ranks higher, you can ask the agency to reduce the PPC effort. The paid ads strengthen your brand presence in the digital platform especially during high competitive scenario.
  • Shared Keyword: Both SEO and PPC work around the keywords. Using organic methods, the Ecommerce SEO Services analyze the most effective and relevant keywords. After determining the keyword with highest conversion rate, they use the same to optimize the paid ads and the overall strategy. Remember, the main goal of PPC advertising is to figure out which keywordsyour customers use to find your product or service. Using the proper keywords to website or SEO content may also give valuable insight to your customer’s needs.
  • PPC ad copy as SEO content: if something is working for PPC, it also may work for SEO. The PPC ad copies with maximum conversions provide ideas to the SEO experts to create effective content, title tags, Meta descriptions etc. Paid ads can be analyzed quickly, while organically testing titles and Meta can take a long time.
  • Social Media Visibility: The role of social media in digital marketing cannot be ignored by any business. The platform provides a great targeted advertising opportunity to the Ecommerce SEO Services. Using different social media channels the businesses can reach their niche market easily and effectively. The advertisements in these channels are mostly the paid ones. The data and information that the experts collect through the campaigns help refine the overall SEO strategy.

Previous Previous post: Online Video Advertising: A Powerful Digital Marketing Tool

A present day marketer has to know all the tactics and channels that can be used to get their business in front of prospects and customers. It was a time when brand awareness used to depend upon a very few mediums like TV, radio, print, outdoor and direct mail. But with the changing marketing landscape over the past few decades, today there are many such mediums in the digital platform that make the whole marketing process more niche and effective. One such marketing tool is Digital Display Advertising that gets the chance to place your brand and message in front of prospects and customers as they engage in these day-to-day activities.

Before going into the depth, let’s know what actually display promotion means. It is a kind of banner advertising that communicates a commercial message of a company to its target audience, using text, logos, photographs or other graphics. In Digital Display Advertising, the same promotional banners are put different websites and pages to interact with the digital audience. But the marketer before embracing the mode must know that the digital platform is somewhat different from the traditional one. Being a highly interactive platform, your audience will surly expect more from you and thus a good marketer will choose the right scheme from a range of formats including video, rich media, and interactive ads. This particular type of advertising supports all other promotional schemes and ensures that your brand stays present in your customer’s mind. The marketers today also go for Social Media Advertising to target people closely and make the whole campaign successful. With so many social sites available in the digital environment, such kind of advertising helps majorly to engage people more than any other mode.

The Digital Display Advertising is kind of similar to paid search ads in the sense that you can buy them on a cost-per-click basis. Both of them gathers a huge traffic to the business webpage and helps to convert them to leads. But unlike paid searches, here you have the ability to add videos, images, graphics etc. to your ad to make them more interactive. Incorporating these features enhances the brand value of the business automatically. This extra “oomph” is what makes online display such a good option for many of the businesses that use them. The creative marketers also take the help of Online Video Advertising to boost your business in this virtual platform. It is a great medium to engage people with storytelling and building concept.

Previous Post: Online Video Advertising: A Powerful Digital Marketing Tool

There are many social media platforms available in the digital space to upfront a business and promote the brand. But when it comes to Facebook, it is becoming a staple part of almost every social media strategy.  The platform helps you to reach your audience immediately with much less effort. But, if you want to start with Social Media Advertising on Facebook, you have to take each step strategically to get your campaigns up and running. The paid advertisings in this platform are more effective and provide you a good return on investment. So, let’s find out the ways to make the campaign run smooth and successful.

  • Set Goals: Before starting the Social Media Advertising campaign set your advertising aim. It’s important to first think about why you’re advertising and what you’re aiming to achieve. Setting the goal helps to measure the success greatly. Through this campaign one can increase traffic to website, generate new leads, boost customer engagement and even can boost the downloading rates.
  • Head over Facebook Ads Manager: All the Digital Display Advertising campaigns are managed by Facebook Ads Manager. It is very easy to operate and you can navigate with the menu on the left-hand side of the page. If you are new to this Facebook advertising, with the green button in the top-right corner of the page, you can start off with your first ad with an optimum ease.
  • Determine the Objective: When you start creating the Ad on the Facebook platform, it gives you 15 marketing objective options to choose from. It gives the campaign a proper frame and helps the audience to think about your business and look for more information about it.
  • Define the Audience: It is extremely crucial to set the target mass and design the campaign according to their mindset. In Digital Display Advertising demographics like location, age, gender, behaviors etc. play a very important role. Facebook recommends narrowing your reach in a targeted way in order to maximize the impact of your advertisement. Once you have set the audience, next set the budget you’d like to spend on your ad.

Create the Advertisement: The most interesting and fun step of the whole campaigning is designing the advert. Take the help of the experts to choose the images, videos, text etc. according to the need of your audience and select the space where your ad will be displayed on Facebook. Advertisements may appear in the mobile news feed, desktop news feed or on the right column. Select the Social Media Advertising placements according to your campaign’s objective.

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If you are launching a new business, you have to keep track of lots of things. But do you know that social media can do wonder in launching your business. Whether you’re hosting a grand opening event or just looking to increase your client-base quickly, social media can help you introduce your business to new customers so you can start getting sales as quickly as possible. Though new, Social Media Advertising is a great tool to upfront a new brand and to connect the audiences. Unlike other traditional advertising strategies, this too needs a specialized and professional grip. Leadsopolis.com is such a digital marketing agency that uses social media platform perfectly to promote your business effectively.

If your business is new and want to launch it successfully, you should plan for Social Media Advertising long before you thought of its launching. Take the help of a professional agency, which will create a business profile in the proper social media channels from the very beginning of the business to get some attention from your target audience. Another reason behind setting up a business profile in the social media sites even before its launch is to get resource and keep updating the audience regarding the launch and grand opening events. Ask your Digital Display Advertising agency to update your news feeds regularly, so that the audience can scroll through to get an idea of what your business is. Many of you would ask when to create the profile in the social networking channels? The research says that one and half month is ideal to start of the social media marketing before the business launch. Facebook and Instagram are the two very important platforms to get connected to the audience and for mass awareness.

If your business is a B2B one, never ignore to be on LinkedIn for Digital Display Advertising. If we talk about Facebook to be particular, try to make page rather than profile for mass engagement. Facebook pages can be easily requested and reached than the profiles. There is no difference between a regular profile and a business profile on Twitter, but you will want to make sure your profile is public. Remember to put the same profile name in each of the channels; it creates a huge impact on the brand image and its awareness. Your Social Media Advertising is the face of your brand in the digital or social network, thus ask your agency to put all the crucial information about the business, so that the audience can connect more to your brand.

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