In the age of digital marketing, some conventional strategies are still important to withhold. Though consumers are more active on the digital space and the response is also overwhelming, SMS/Text Message marketing has been holding its importance. For a small business, text message marketing proves to be a great help in informing the target audience about a promotional offer.

Since people are often checking their phones in a day, the text message marketing has a great success rate and even it is more effective than email marketing.

What is text message marketing?

When you send promotional messages regarding offers, discounts, coupon codes, or a special announcement of your company to your consumers through text messages, this is called SMS/text message marketing.

Why do you opt for the text message?

There are so many reasons for choosing this service. If you want to improve your brand’s visibility, this strategy serves you the best benefits.

A better engagement:

The market research has revealed that nearly 90% of the text message is opened by recipients within the first three minutes. Even the email marketing does not beat its speed.

You can track your campaign:

You can manage your campaign from your desktop. You will get many web-based platforms that help you design your marketing campaign in the best way.

Interactive way:

SMS/text marketing offers you an interactive way to receive feedback from your consumers. You can insert a ‘reply’ button to your message that easily brings you the response.

Instant message delivery:

Your promotional message will be sent to your consumers with the hitting of the sent button. You no longer need to wait for that. You can receive 100 of clicks for your message if it has an interesting element.

Add a personalized touch to your message:

You can write your message the way you love and can directly address your consumers. This will give you an opportunity to interact with your consumers using the tone they are aware of.

When do you need SMS/text marketing?

Amid so many marketing options, picking the best and most effective ones is really tough. But, you can pick your option as per your demands. Here are some circumstances when you use this marketing strategy.


You can send exclusive offers and deals to your consumers. They will definitely come to your offer if it is worth considering.

Drip campaign:

A drip campaign is based on how long a consumer stays in your subscription list. The more they are with you, the better the offer will be.

For customer poll:

Include your consumer opinion through the SMS/text marketing strategy. Ask them what they think about your product and engage them in a decision making process.

So these are things that you can do with this marketing strategy. You can guess that how important it is for your business. Leadsopolis helps you carve the right strategy for you. The experts there come up with unique options that boost your business differently.